BEACH RESORT DRAWS LINE IN SAND: The Butt Stops Here
Way to go Windjammer Resort and Beach Club! They've initiated a cute campaign to prevent cigarette butt litter at the gorgeous, palm-lined beach at their Lauderdale by the Sea resort.
The Butt Stops Here initiative was created by Windjammer General Manger, John Boutin. The gracious host realized guests had no way to dispose of discarded cigarette butts and partnered with 9Muses Art Center of the Mental Health Association of Broward County to create a solution. 9Muses members paint adorable beach themes on small metal buckets.The decorative buckets are then partially filled with sand and distributed to Windjammer guests who smoke, to be used as ashtrays at the beach and poolside. “The response has been great,” says Boutin, “our guests are very pleased to use them.”
Boutin's efforts are much needed and appreciated. Here's a picture of the 450 butts I collected from behind the Windjammer last night within 55 minutes.
Boutin will not only be keeping his beach clean, he's encouraging other hoteliers and the entire town of Lauderdale by the Sea, FL to join this initiative. This program will help eliminate the number one source of litter pollution on the planet; support 9Muses, a nonprofit, charitable organization that gives artistic opportunities to persons affected by mental illness; and provide a pristine beach for tourist and locals.
Windjammer is publicly announcing the start of this initiative on Friday July 29, 2011 on the South deck of the Windjammer Resort, 4244 El Mar Drive, Lauderdale by the Sea, FL 33308 at 10AM. The public and media are invited.
Green congrats, Windjammer. The Museum of Litter applauds your efforts.
